ITC, the FMCG giant, has called for a consolidated digital pitch, including search engine, social media, digital creatives and all other verticals, according to media reports. The mandate will also include the CRM part of ITCâ€™s business.
The account size is estimated to be over Rs 60 crore, according to industry sources. GroupM, Dentsu Aegis Network, IPG Mediabrands and OMD are vying for this account and are in the final round of the pitch, which is currently underway in Bangalore.
GroupMâ€™s Wavemaker (earlier Maxus) had won the media account of ITC from Madison World, earlier this year. The digital account of the company is split between Madison World and GroupM, currently.
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