Top Story


Home >> Advertising >> Article

ITC’s e-Choupal attracts insurance companies

Font Size   16
ITC’s e-Choupal attracts insurance companies

ITC's e-Choupal, the initiative to web-enable the Indian farmer and link him to world markets is set to become a major tool for not only dissemination of information but selling consumer and financial products to the farmer communities in different regions of the country.

A big beneficiary could be the Indian insurance companies, which Life Insurance Corporation seems to have quickly found out. LIC has commenced serious talks with the ITC top brass for using e-Choupal as a platform for selling life insurance products to the farmers.

LIC recognised the formidable reach that ITC has developed though e-Choupal among Indian farmers.

ITC's strength in agri-business is the extensive backward linkages it has established with the farmers. The networking with the farming community has enabled ITC to build a highly cost-effective procurement system.

Under the project, ITC has provided Internet kiosks in villages. Farmers use this technology infrastructure to access online information from the unique farmer-friendly vernacular and English websites that ITC has developed.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3