Top Story


Home >> Advertising >> Article

It’s official: SMG launches MediaVest Worldwide in India

Font Size   16
It’s official: SMG launches MediaVest Worldwide in India

Starcom MediaVest Group has finally announced its decision to launch MediaVest Worldwide in India. With Dinesh Singh Rathore as the agency’s head, MediaVest will begin operations from Mumbai, Bangalore and Chennai.

exchange4media had reported the development on March 13, 2009. Founding clients of MediaVest Worldwide India include Cadila, Color Plus Fashions, Essar Retail, JK Ansell, and the Richemont Group – a robust combination of local, regional and global assignments. Other key MediaVest clients around the world include Avon, Coca-Cola Company, Comcast, Kraft, Mars/Masterfoods, and Walmart.

SMG officials have informed that MediaVest will also open offices in Delhi and Ahmedabad shortly. India is the 29th country that the global MediaVest network is now operational in.

Dinesh Singh Rathore, who has so far been General Manager for FutureWorks, has been named General Manager, India-West for MediaVest Worldwide and will be the senior MediaVest leader. He will be reporting to Ravi Kiran, CEO-South Asia, Starcom MediaVest Group.

In a prepared statement, Ravi Kiran said, “MediaVest has all the ingredients in India to make it successful - the scale and goodwill of India Media Exchange, all the powerful tools of the group such as TARDIIS, M*Orchestra, StarScape, Abacus, all specialist disciplines such as entertainment, sports, digital, OOH, retail branding and small town marketing and a robust talent pool to draw from. I can’t think of a better time than now to launch it.”

Andrew Swinand, President, Global said, “MediaVest Worldwide is one of two powerhouse global brands in the SMG corporate constellation. It offers strategic client-centric solutions and a blended arsenal of clout and intelligence through SMG and VivaKi that positions it well to compete and grow in India and more broadly, the world stage.”

With the addition of India, MediaVest network now operates in 29 countries around the world, including seven in Asia. The brand has dominating presence in several emerging and established markets around the world, including the US and Russia. The MediaVest New York operation is the single largest office across the SMG global network.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube