Top Story


Home >> Advertising >> Article

It’s confirmed: IPL 2 stays with MSM

Font Size   16
It’s confirmed: IPL 2 stays with MSM

After nearly a week of to and fro on the paperwork, the deal between World Sports Group (WSG) and Multi Screen Media (MSM) has been clinched. Even MSM was the frontrunner for this according to many sources in the industry, a foreboding sense of uncertainty was omnipresent on the matter, especially because the deal was once nearly clinched in an out-of-court settlement, which later failed due to BCCI's rejection of the non-terminable clause that MSM has included in the deal.

Sources close to the situation now inform that deal has been closed and the telecast rights of the IPL remains with MSM.

Earlier in the week, the Bombay High Court had announced its judgment on the MSM-BCCI case, where it had allowed BCCI to initiate conversation with any broadcaster for the IPL telecast rights. In turn, BCCI had left that side of the negotiation with the WSG. It is learnt that the deal between the two parties is now closed.

As is known, IPL is now taking place in South Africa and would begin on April 18, 2009.

Earlier reports:

IPL 2: MSM still the frontrunner in telecast partner

More drama in IPL Season 2, now tournament to be held outside India

MSM & BCCI spat over IPL erupts again over 'non-terminable' clause

To give or not to give: The MSM-IPL saga


Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolving technologies

Larraine Criss on the launch of MainAd's flagship proprietary technology, Logico by partnering with Google and how they are going to expand in and explore the Indian market

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

The publishing giant could not find an appropriate replacement for ex CEO, Vivek Khanna's position

Kranti Gada has been promoted as the Chief Operating Officer from that of Senior Vice President-New Business Development

In a letter, various employee associations of AIR and DD have requested the Government to explore the possibility of payment of salary directly from the I&B Ministry