Home >> Advertising >> Article

It’s Bollywood’s hot couple – John and Bipasha’s – turn to be brand ambassadors

04-October-2005
Font Size   16
It’s Bollywood’s hot couple – John and Bipasha’s – turn to be brand ambassadors

India’s leading shampoo brand Clinic All Clear Total from Hindustan Lever Ltd (HLL) has associated itself with Sony Entertainment Television’s ‘Fame Gurukul’. HLL has also roped in heartthrobs John Abraham and Bipasha Basu as brand ambassadors for its new shampoo, Clinic All Clear Hair Fall Defense.

John and Bipasha have made a special appearance at Mumbai’s Infinity Mall to gauge if the top four contestants of ‘Fame Gurukul’ are confident of creating the best impression in the off-site ‘Ranbhoomi’ event of the popular reality show.

‘Fame Gurukul’, a show that has engaged nearly 47 million viewers, will reach the grand finale in three weeks, when India will choose its first ‘Fame Jodi’. The ‘Ranbhoomi’ episode will be judged by John and Bipasha, where the final four contestants – Rex D’Souza, Rooprekha Banerjee, Qazi Tauqeer and Arpita Mukherjee – will compete.

Sajiv Kakkar, VP, Hair and Oral Care, HLL, said, “Launching our new variant during the show gave us the unique setting we wanted. Clinic All Clear stands for confidence, which is one of the important elements of the show.”

John and Bipasha will be seen in a commercial together for the first time. They will launch HLL’s new shampoo during the ‘Ranbhoomi’ show to, which will be telecast on October 5 at 8.30 pm on SET.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey