Top Story


Home >> IRS 2009 R2 >> Article

IRS 2009 R2: Telugu publications see red; Eenadu leads among dailies

Font Size   16
IRS 2009 R2: Telugu publications see red; Eenadu leads among dailies

The readership story for Telugu publications is not a very happy one with both dailies and magazines witnessing decline as per the Indian Readership Survey (IRS) 2009 R2 data.

Among the dailies, Eenadu leads, but has registered a decline of 4.63 per cent in average issue readership (AIR). Following Eenadu is Sakshi, the recently launched daily, which seems to have a stronghold over its audience to reach the second position with an average issue readership of 4,556,000. Andhra Jyothi at No 3 has recorded a decline of 9.81 per cent, while Vartha at No 4 has seen the maximum decline in AIR of 26.10 per cent. Andhra Bhoomi has registered a 6.53 per cent growth, while Andhra Prabha at No 6 has registered a decline of 22.81 per cent. Surya is placed seventh with an AIR of 83,000 in this round.

The decline trend is no different for Telugu magazines with all Top 10 magazines showing decline. Swati Sapari Vara Patrika, the most read Telugu magazine, has seen a decline of 14.08 per cent, while Swati at No 2 has seen an 11.65 per cent decline. Annadata has registered a decline of 13.99 per cent, while the Telugu version of India Today is at the fourth position with a 15.58 per cent decline in AIR. Andhra Bhoomi Sachitra Vara Patrika has declined by 14.05 per cent. Sitara, which is at the sixth position, has registered the maximum decline of 35.71 per cent.


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)