Top Story

e4m_logo.png

Home >> IRS 2009 R2 >> Article

IRS 2009 R2: Tamil newspapers and magazines witness no growth

27-November-2009
Font Size   16
IRS 2009 R2: Tamil newspapers and magazines witness no growth

Tamil newspapers and magazines have not witnessed any growth in average issue readership (AIR) as per the Indian Readership Survey (IRS) 2009 R2 data.

Daily Thanthi continues to be the most popular Tamil daily despite a marginal decline in AIR of 1.16, from 7,605,000 in 2009 R1 to 7,517,000 in R2. Dinakaran, the second most popular Tamil daily, has also seen a fall in AIR from 5,423,000 in 2009 R1 to 5,271,000 in R2, a decline of 2.80 per cent. Dinamalar saw the biggest drop among the top five newspapers at 5.63 per cent, registering an AIR of 3,099,000 in R2 from 3,284,000 in 2009 R1.

Dinamani declined 4.49 per cent, registering an AIR of 617,000 in R2 from 646,000 in R1, while Malai Malar declined 3.77 per cent, registering an AIR of 613,000 in R2 from 637,000 in R1.

Among Tamil magazines, barring Kumudam, which is the most popular Tamil magazine, all the other magazines in the top five list have witnessed double-digit decline.

Kumudam has see a fall of 6.72 per cent in AIR from 1,547,000 in 2009 R1 to 1,443,000 in the latest round. Placed second is Ananda Vikatan, which has seen a 10.51 per cent fall in AIR to 1,201,000 in R2 from 1,342,000 in 2009 R1.

Kungumam has registered an AIR of 914,000 in R2 from 1,104,000 in 2009 R1, a drop of 17.21 per cent, the biggest decline among the top five Tamil magazines. Aval Vikatan, has also seen a double-digit decline in AIR at 14.59 per cent from 651,000 in 2009 R1 to 556,000 in R2. Mangayar Malar has seen a decline of 15 per cent in AIR to reach 459,000 in the latest round from 540,000 in 2009 R1.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients