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IRS 2009 R2: Listenership in Kochi, Pune on the rise

11-January-2010
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IRS 2009 R2: Listenership in Kochi, Pune on the rise

The recent IRS R2 2009 Radio data, is released by the MRUC and researched by Hansa Research, sees Radio Mirchi topping the charts. When it comes to different towns and cities in the country, there is always a favourite channel. Exchange4media takes a look at the listnership at five major cities – Ahmedabad, Bhopal, Kochi, Lucknow and Pune.

In Ahmedabad, Radio Mirchi is the clear No. 1 with a massive lead over No. 2 player Vividh Bharati. However, Radio Mirchi has seen a decline of 4.09 per cent. On the other hand, Vividh Bharti has grown by 5.34 per cent. My FM occupies the No. 3 position, but has seen a steep decline of 14.29 per cent. Radio City is at No. 4 with a 2.94 per cent decline, while Radio One is at fifth position with a substantial growth of 17.07 per cent.

In Bhopal, four of the top five stations have seen a decline in listenership. Vividh Bharati tops the list, but has seen a steep decline of 22.47 per cent. Radio MIrchi and Big FM are placed second and third, respectively, and both of which have seen a decline of 4.24 per cent and 4.35 per cent, respectively. My FM is placed No. 4 and has seen drop of 12 per cent. AIR FM Gold is the only station among the top five to have witnessed a growth of 3.85 per cent and is place fifth.

Kochi is picking up on listenership numbers and that too rapidly. The three stations that have recorded growth from the last round, have seen massive growths. Radio Mango, which is at No. 1 in this city has recorded a growth of 127.27 per cent. Club FM, too, has seen a huge growth of 157. 69 per cent and is placed second. AIR FM is the only FM player among the top five to have recorded a decline of 23.95 per cent. Red FM, which has not recorded listenership in Kochi in the last Round, has now recorded a listenership of 94,000 in R2. Vividh Bharati has recorded a growth of 133.33 per cent.

In Lucknow, three of the top five stations have seen declines in listenership. Radio City, which is at No. 1, has seen a minor decline of 1.23 per cent, while Radio Mirchi at No. 3 has recorded a 1.49 per cent decline. Vividh Bharati is placed fifth position and has seen a 12.40 per cent decline. On the other hand, AIR FM Rainbow, which is at No. 2, is the only FM player to have seen a growth in listnership among the top five stations in Lucknow. It has grown by 5.27 per cent. Like in the Kochi market, in Lucknow too Red FM had not recorded listenership in the previous round, but has recorded a listenership of 291,000 in R2 and is placed fourth.

Radio Mirchi tops the charts in Pune, but has seen a marginal decline of 1.35 per cent. Even with the decline, it is leading with a massive margin, leaving No. 2 player Vividh Bharati far behind. Vividh Bharati has seen a decline of 8.70 per cent. Radio City is placed third and has recorded a growth of 66.15 per cent, while AIR FM at No. 4 has recorded the highest growth among the top five stations in Pune at 125.58 per cent. Red FM has also seen a rise and is at fifth position with a growth of 50 per cent.

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