Top Story

Home >> IRS 2009 R2 >> Article

IRS 2009 R2: Hindi dailies witness growth, while magazine AIR drops

26-November-2009
Font Size   16
IRS 2009 R2: Hindi dailies witness growth, while magazine AIR drops

Magazines have been taking a higher hit in readership than newspapers, as seen in the last few rounds of the Indian Readership Survey (IRS). As per the IRS 2009 R1 data, the story is no different for Hindi magazines. Eight of the Top 10 Hindi magazines have seen a drop in average issue readership (AIR). On the other hand, just one of the Top 10 Hindi dailies has recorded a fall in AIR.

Among the Hindi dailies, Dainik Jagran leads with a 0.15 per cent growth in AIR. Dainik Bhaskar follows at No 2 and has seen a marginal growth in AIR of 0.02 per cent. Hindustan, at No 3, has seen a 0.35 per cent growth, while Amar Ujala has seen a 1.42 per cent growth. Rajasthan Patrika is the sole Hindi daily to have recorded a decline in AIR, falling 2.73 per cent.

Punjab Kesari has seen a 3.13 per cent growth, while Navbharat Times has seen a 4.23 per cent growth in readership. At No 7 is Nava Bharat (Mah/Chh), which has recorded the maximum growth of 10.10 per cent. Prabhat Khabar has seen a 3.81 per cent growth, while Hari Bhoomi has grown by 2.74 per cent.

A look at the Hindi magazines and the story is completely the opposite of Hindi dailies. Saras Salil, the highest read Hindi magazine, has recorded the highest drop in AIR at 14.82 per cent. Pratiyogita Darpan, which is at No 2, has seen a 0.83 per cent drop in readership, while India Today Hindi has dropped by 6.49 per cent. Grih Shobha Hindi at fourth position has registered a 0.75 per cent decline, while Meri Saheli at No 5 has seen a decline of 0.49 per cent.

At No 6 is Cricket Samrat, which, too, has seen a drop of 8.90 per cent. On the other hand, Grehlakshmi at No 7 has recorded a growth of 10.55 per cent. Nirogdham has seen a 5.60 per cent decline, while Champak Hindi and Sarita have seen fall of 11.81 per cent and 5.99 per cent, respectively, in their AIR.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gupta worked at Marico as the Group Product Head for the male grooming category

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity