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IRS 2009 R2: Among English publications, dailies fare better than magazines

27-November-2009
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IRS 2009 R2: Among English publications, dailies fare better than magazines

As per the Indian Readership Survey (IRS) 2009 R2 data, English publications see no different trend in their average issue readership (AIR). Magazines have taken a harder hit than newspapers, as have been seen in the last couple of rounds. Among the Top 10 English dailies, four have seen a decline in AIR. However, when it comes to magazines, not a single one in the Top 10 list has seen growth.

The Times of India continues to be the most read English daily and has seen a 4.02 per cent growth in its AIR. Hindustan Times follows at No 2, but has seen a decline of 4.21 per cent in AIR. The Hindu, which is at No 3, has also seen a 2.95 per cent drop in AIR. On the other hand, Deccan Chronicle and The Telegraph have seen growth in AIR at 5.40 per cent and 6.19 per cent, respectively.

Mumbai Mirror at No 6 has dropped by 7.95 per cent, while The Economic Times, too, has registered a decline of 3.32 per cent in AIR. DNA has grown by 4.76 per cent, while The Tribune at the ninth position has grown by 15.73 per cent. The New Indian Express has seen an 11.26 per cent growth in AIR in Round 2.

Magazines witness decline

English Magazines haven’t fared well as far as the average issue readership is concerned. India Today, the highest read English magazine, has seen a decline of 3.94 per cent in AIR, while Readers Digest, which is at No 2, has seen a 0.75 per cent drop. General Knowledge Today has seen a 4.37 per cent decline, while Competition Success Review has registered a 9.27 per cent decline. Outlook, which is placed fifth, has recorded a 6.75 per cent decline in AIR.

Filmfare is at No 6 and has registered a decline of 8.16 per cent, while Wisdom has dropped by 8.79 per cent. Stardust, too, has seen a decline of 1.80 per cent in AIR, while Diamond Cricket Today and The Week have registered decline of 9.26 per cent and 4.04 per cent, respectively.

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