Top Story

e4m_logo.png

Home >> IRS 2008 R1 >> Article

IRS 2008 R1: Dainik Jagran continues the lead in Hindi dailies; TOI leads English

26-April-2008
Font Size   16
IRS 2008 R1: Dainik Jagran continues the lead in Hindi dailies; TOI leads English

The Media Research Users’ Council (MRUC) has released the data for the Indian Readership Survey (IRS) 2008 Round 1. There aren’t any surprises in the numbers this time as well.

The top 10 Hindi dailies see Dainik Jagran topping the charts again with a total readership of 566 lakh. Dainik Bhaskar follows with a total readership of 319 lakh. Amar Ujala is at No. 3 with a total readership of 296 lakh; Hindustan is on the fourth spot with a total readership of 252 lakh, and Rajasthan Patrika is at No. 5 with a total readership of 137 lakh.

Punjab Kesari, with a total readership of 111 lakh, is in the sixth position, followed by Aj at No. 7 with a total readership of 74 lakh. Navbharat Times shares the eighth position with Navabharat (Mah/Chh), both having a total readership of 52 lakh. Prabhat Khabar is at No. 10 with a total readership of 50 lakh.

The top 10 English dailies see The Times of India lead the charge with a total readership of 136 lakh for all its editions put together. The Hindustan Times follows with a readership of 63 lakh. The Hindu with a total readership of 56 lakh is at No. 3. The Economic Times is the only financial daily to have made it to the top English dailies list with a total readership figure of 20 lakh. It shares the fourth position with The New Indian Express, which too has a total readership figure of 20 lakh. Mid-Day follows at No 6 with a readership of 18 lakh, Mumbai Mirror at No. 7 with a readership of 16 lakh, and DNA at No. 8 with a total readership of 13 lakh.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)