Top Story

Home >> Advertising >> Article

IPL 11: Vivo V9 most advertised brand in first five matches: TAM

12-April-2018
Font Size   16
IPL 11: Vivo V9 most advertised brand in first five matches: TAM

This season of Vivo Indian Premier League saw the title sponsor’s latest smartphone Vivo V9 being the top advertising brand from the first match on April 7 to the fifth match on April 10, according to the data provided by TAM. It was followed by Jio Digital Life which happens to be the co-presenting sponsor. The remaining three brands (also associate sponsors) which leveraged the ad time during this league for the same time frame are Parle Platina Hide and Seek Choco Rolls, Dreams11 and Vimal Elaichi Pan Masala. 
This is not too different from the previous edition broadcasted on sony-max_1135.html">Sony MAX where Vivo V5 reigned ad time followed Oppo F3 Plus. Jio made a significant improvement this season as it was in the fourth spot during IPL 2017. Amazon, who was the presenting sponsor in 2017, ranked third while Frooti Fizz took the fifth spot.

Among the Top 5 categories of IPL 11, Aerated Soft Drinks had highest jump in terms of ad volumes, up  by 87 per cent. This was followed by paints, which saw a 50 per cent increase from IPL 10. Cellular Phones (smartphones), cellular phone services and air conditioners witnessed growth of 26 percent and 20 per cent respectively. Interestingly, the category of cellular phone smartphones had a fall in percentage by 29 per cent this edition as its number of brands decreased from five in IPL 10 to three in IPL 11.

From the first match on April 7 to the fifth match on April 10, 70 brands across 42 categories advertised on Star Sports 1 as against 53 brands across 24 categories in the previous edition on Sony Max. Based on the ad volumes, cellular phones (smartphones) and cellular phone services continued to be the top two advertised categories this season. Air Conditioners, paints and aerated soft drinks were the other three categories regularly advertised.

The data provided by TAM covered advertising duration and excludes Program Promotion ads, Franchisee ad, Cricket Board (BCCI) and Official Broadcaster (Star Network). Also it doesn’t include pre-mid-post match analyses.

Tags IPL 10 Vivo IPL 11

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity

EVP and Head Digital Business, SPN India says the surge in smart phone sales is driving the growth of over-the-top (OTT) industry like never before