Top Story

e4m_logo.png

Home >> Advertising >> Article

IPG Mediabrands retains Reckitt Benckiser media mandate in India

18-December-2015
Font Size   16
IPG Mediabrands retains Reckitt Benckiser media mandate in India

Reckitt Benckiser in India had recently initiated a media pitch, industry insiders confirm that IPG Mediabrands has retained the media mandate on the account. The pitch process had been initiated a month ago and highly placed industry sources confirm the brand has retained its current media agency IPG Mediabrands on the account.

One of the leading global FMCG companies Reckitt Benckiser had appointed Initiative from the IPG Mediabrands umbrella as its media partner in December 2013 on the back of a global media review  the media duties were handled by Zenith Optimedia before this.

The FMCG major has a presence across 60 markets globally.

Tags IPG Mediabrands Reckitt Benckiser

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...