Top Story


Home >> Advertising >> Article

Internet access through cable has a long way to go

Font Size   16
Internet access through cable has a long way to go

Individuals continue to prefer the cheaper dial-ups ISPs. At the same time, corporates and high usage individual enterpreneurs are increasingly turning to the faster and unlimited access cable Internet. Sample these numbers, VSNL has 4.73 lakh basic dialup subscribers (as on September 30) , 901 leased-line clients and 6,241 ISDN subscribers. On the other hand, Hathway Cable and Datacom, has so far marketed all of 1,500 cable modems and claims a user base of around 12,000 covering Mumbai, Pune, Delhi, Chennai and Bangalore.

Mumbai is witnessing the maximum action in the area of cable over Internet with several players in the fray. Delhi and Chennai, on the other hand, are witnessing competition for cable through Internet from another broad-band access provider Dishnet DSL.

The CEO of IN2Cable, T M Sreedharan said that the company had been able to sell around a 1,000 modems and has picked up a user base of around 10,000 so far. In Mumbai, Hathway boasts a string of big corporate clients for its Internet services. These include Air-India, the Oberoi and Taj Hotels, Reliance, Videocon, Birla Global, Alliance Capita and Kalpataru Construction. In cable business,an advantageous geographical location pays, and Hathway has also roped in the state government headquarters of Mantralaya.

Hathway and its franchisee charge an initial down payment of Rs 1,000. In addition, the monthly charge is Rs 1,000. Alternatively the subscriber can fork out an annual advance of Rs 9,000 or Rs 750 per month. This service gives a speed of 64 kbps and 300 Mbs download per month.

More than the charges, the real cutting edge of cable Internet is the ability to provide additional services like video-on-demand using the additional band width. This is almost non-existent in the current crop of cable Internet services but UTV’s has made a beginning by tying up with WIN Entertainment’s Bharat Harwani in the Khar-Bandra suburbia of Mumbai.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube