Top Story

e4m_logo.png

Home >> Advertising >> Article

International: World online community nears half-billion mark: Nielsen

18-August-2001
Font Size   16
International: World online community nears half-billion mark: Nielsen

If the current exponential growth of home internet connections continues, the planet is poised to hit the half-billion mark in the near future, implies the latest survey from Nielsen/Netratings.

Some 429 million people are now estimated to be connected to the internet via a home PC, the study reveals, with nearly half of all US households online compared with one third of homes in the Asia Pacific region and over a quarter in Europe.

Of the total global audience, 41% are domiciled in the US and Canada, a substantial lead over Europe, the Middle East and Africa which accounts for 27% of the whole, and Asia Pacific with 20%. Latin America currently languishes with just 4% of the world audience.

Year-on-year, a greater number of homes in Europe and Asia Pacific now boast a PC and a higher percentage of these are connected to the web. Within the next twelve months, predicts Nielsen, a further 9% and 12% respectively of European and Asia Pacific homes plan to wire into the web.

Among the European surfers, Germany, the UK and Italy dominate, together accounting for over half the European total. Europe and Asia Pacific also reflect a far higher proportion of home (as opposed to work-based) access – more than twice that of the workplace in the Netherlands and Italy.

One in six European adults sought products and services pricing or information via the net, while one in eleven actually made an online purchase. Heading the league table of European browser/buyers are Denmark, Sweden and Switzerland; at the opposite end of the scale are Belgium/Luxembourg, Italy and Spain.

Citizens of the latter nation were the most reluctant to spend their hard earned pesetas online even after seeking product information. Conversely, Swedes pumped krona into cyberspace with 26% of all surfers buying online, 46% of whom did so at least once monthly.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.