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International: Goodyear awards creative duties to McCann, MPG retains media work on $66 mn account

01-February-2006
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International: Goodyear awards creative duties to McCann, MPG retains media work on $66 mn account

Goodyear Tire & Rubber Co has selected Interpublic Group of Cos’ McCann Erickson, New York, to handle creative duties on its $66 million account, according to an executive familiar with the situation.

Goodyear initiated the review in August, six months after the arrival of Joseph Viselli as marketing director. Viselli replaced Christopher Grindem, who moved to a new post.

Saatchi was also finalist

The decision follows final presentations made late last week by McCann and the other finalist, Publicis Groupe’s Saatchi & Saatchi, New York.

Havas’ Arnold Worldwide, which handled the business a little more than a year, opted not to defend the business. Media planning and buying duties remain with Arnold sibling MPG, which has handled the account since July 2004.

A Goodyear spokesman did not return calls by press time.

Reducing expenses

Akron-based Goodyear is striving to control costs. The company said that it had hired ICG Commerce, a provider of procurement services, to help it reduce expenses. Effective January 1, the company raised prices up to 6 per cent on all its tires, citing rising costs of raw materials, energy and transportation.

In 2004, Goodyear spent $66 million in measured media, according to TNS Media Intelligence. For the first six months of 2005, the spending was $18 million.

Source: AdAge.com

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