Top Story

e4m_logo.png

Home >> Advertising >> Article

International Cars & Motors Ltd assigns creative duties to Macaw Inc

27-September-2008
Font Size   16
International Cars & Motors Ltd assigns creative duties to Macaw Inc

International Cars & Motors Ltd has appointed Macaw Inc, the creative division and advertising outfit of INCL Group, as its creative agency. Macaw cracked the business proposal after going through multiple pitching processes. News Communications, the PR outfit of INCL Group, has been providing PR services to International Cars and Motors Ltd (ICML) for the last one and a half years.

Commenting on the win, Prashant Kumar, Director & CEO, INCL Group, said, “We have been providing International Cars & Motors Ltd with appropriate PR services that helped in enhancing their brand value. As we understand them and their brand requirements better, therefore, they vested faith in us for their creative needs as well.”

International Cars & Motors Ltd (ICML) is a venture of the Rs 5,000-crore Sonalika Group, with manufacturing units in Himachal Pradesh. The company is engaged in manufacturing multi utility vehicles and sports utility vehicles. It holds the capacity to produce 2,000 MUVs per month, which comes to 24,000 MUVs in a year.

ICML has launched its new version Rhino Rx, which is claimed to be at par with any luxury high-end car. It also adheres to Bharat Stage III emission norms. Deepak Mittal, Managing Director, ICML, said, “We have kept each detail in the focus, choosing the best material for design, styling. In order to facilitate our interior designing, we have also installed a new plant for plastic manufacturing ensuring no compromise on the quality.”

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by