Top Story

e4m_logo.png

Home >> Advertising >> Article

Inshorts appoints Cheil India as Integrated Agency on Record

06-October-2015
Font Size   16
Inshorts appoints Cheil India as Integrated Agency on Record

Cheil India, continuing its winning streak with wins such as Apollo Munich, Timex and Adidas, has just been named as the agency on record by Inshorts.

The account was awarded to Cheil after a robust multi-agency pitch.

Inshorts, a mobile app that provides top news stories of the day in 60 words, founded by Azhar Iqubal and Anunay Arunav of IIT Delhi and Deepit Purkayastha of IIT Kharagpur in 2013, has raised about USD 24 million in total. Earlier this year, Inshorts garnered USD 20 million in second round of funding from Tiger Global. The app, which is getting popular among youth, has already received more than one million downloads. It is expected to cross five million downloads soon.

Commenting on the win  Kundan Joshee, Senior Vice President - Cheil India said, “We are extremely delighted about working on Inshorts. We are looking forward to work together and create powerful integrated ideas that would build the brand. Both the teams believe in integration and we think that there can’t be a better ground for a partnership to start.”

Commenting on awarding the business to Cheil India, Deepit Purkayastha, Co-founder Inshorts said, “We are elated to have partnered Cheil to build the brand Inshorts. We are looking forward to see some exciting work being created out of this partnership.”

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by