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Initiative bags three new businesses including Carlsberg; total billings worth Rs 60 cr

13-September-2007
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Initiative bags three new businesses including Carlsberg; total billings worth Rs 60 cr

Initiative has added three news businesses to its kitty. The Bangalore office has won real estate players Mantri Developers and BL Kashyap & Soul Space, while the Delhi office has won Carlsberg, a player in the brewery space. Agency officials peg the total billings from these accounts at around Rs 60 crore.

The officials further inform that the wins came in the wake of multi-agency pitches. However, details of the other agencies in the fray were not available at the time of filing the report.

Said Joydeep Raha, VP, Initiative Bangalore, “It has been our constant endeavour to continuously create and facilitate an environment where clients, media partners and media specialists jointly work together towards creating unique media solutions, with the sole purpose of adding value to client’s business thereby benefiting all. Understanding of the client’s problem and then customizing a media solution through the right use of media tools led to unique clutter-breaking propositions which were highly appreciated and were instrumental in securing the new clients.”

Premjeet Sodhi, EVP, Initiative, added, “There is a very strong atmosphere of optimism in the group which is the result of the focus on building a very resourceful team. The time is now ripe for the group to accelerate the growth. These new clients will give the required impetus and give the teams an opportunity to further showcase their work.”

Danish brewer Carlsberg had announced its plans to build a brewery in Rajasthan in a joint venture with a group of investors to capitalise on the growth potential in the Indian beer market. It is the world's sixth largest brewer. In a recent statement the company had claimed that the brewery would have an annual capacity of 450,000 hectalitres and would be operational in the first quarter of 2008.

Mantri Developers began operations in Bangalore in July 1999. In seven years, the company has reportedly delivered over 3,000 homes and built over 15 properties. The group was awarded the ISO 9001 certification from RWTUV, Germany. The company now is looking at creating further consumer awareness.

Founded in 1978 as a partnership firm, BL Kashyap & Sons Ltd (BLK) is a construction and infrastructure development company with a pan-India presence. Its service portfolio extends across construction of factories and manufacturing facilities, IT campuses, commercial and residential complexes, malls and hotels. Soul Space (SSPL) was incorporated in November 2005, as a wholly owned subsidiary of BLK to enter into real estate development.

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