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Infectious wins creative duties of iCare.Life

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Infectious wins creative duties of iCare.Life

Infectious has been signed on as the communications partner for iCare.Life.

iCare.Life is a social enterprise committed to increasing social capital by enhancing individual productivity. They aim to provide training and placement to the vast pool of young, energetic but poorly trained workforce of Home Support Services Providers.

On winning the account, Rajesh Ghatge, MD & CEO, iCare.Life, “We are creating a new category 'home support services'. We have built a platform that delivers the benefits of technology to both the service providers and service seekers. The task to communicate the solution and activate engagement is challenging. We are dealing with an inherent inertia in the category. We wanted a communication partner who brings simplicity and effectiveness in our effort to engage millions of members, and Infectious showed that promise.”

Ramanuj Shastry, Co-founder & Director, Infectious on the win; “iCare.Life aims to transform the vast informal Home Support Services segment that will eventually benefit millions of Indians access to a better life. No mean ambition this. We are honoured and delighted to be chosen as communications partner by iCare.Life for a task this meaningful. We look forward to telling this transformational story to a billion people, in the most engaging way possible.”

Adds Nisha Singhania, Co-founder & Director, Infectious; “By introducing globally benchmarked service standard to an essentially unskilled environment, ICare.Life is poised to be a game changer in the Home support Services Segment. We believe iCare.Life will prove to be a boon to both service providers and seekers and forever change the way we perceive and recruit Home Support help.


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