Top Story


Home >> Advertising >> Article

Infectious wins creative duties of Charak Pharma

Font Size   16
Infectious wins creative duties of Charak Pharma

Infectious has been signed on as the communications partner for Charak Pharma Private Limited, a company in herbal healthcare. One of the brands in the dossier is Moha, a new range of natural beauty products. Infectious will be responsible for their positioning and communication requirements.

Says Ramanuj Shastry, Co-founder & Director, Infectious, “Creating a beauty brand from scratch is one of the rarest joys of advertising. Thank you, House of Charak.” 

Nisha Singhania, Co-founder & Director, Infectious adds, “Natural is gaining momentum and increasingly consumers are rejecting artificial. Charak Pharma is one of India’s leading Ayurveda brand and it is our pleasure to partner them.”

Tags Infectious Charak Pharma

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.