Home >> Advertising >> Article

Industry honchos to analyse Pitch Madison Media Advertising Outlook

13-February-2012
Font Size   16
Industry honchos to analyse Pitch Madison Media Advertising Outlook

For seven years now, Pitch Madison Media Advertising Outlook (PMMAO) has been the most awaited report card on the media and advertising industry’s performance. The eighth Pitch Madison Media Advertising Outlook is set to be unveiled on February 17, 2012 in New Delhi. The report is launched by Pitch, in partnership with Madison World.

India TV is the presenting sponsor for the Pitch Madison Media Advertising Outlook 2012, which is powered by Zee Bangla. Associate sponsors are Discovery Networks and Times Television Network, while My FM is the co-sponsor. Hospitality partner is The Metropolitan Hotel & Spa, while 24 Frames Digital is the web streaming partner.

Over the years, the report has become a benchmark in the industry and is often quoted in the media, pitch presentations, company reports, corporate boardrooms and even IPO documents filed by media companies.

The release of the report at the Pitch Madison Media Advertising Outlook forum will be accompanied by keynote address, special address and panel discussions by marketing, media & advertising industry honchos.

Following the release of the Pitch Madison Media Advertising Outlook 2012, Sam Balsara, Chairman and MD, Madison World, will deliver the keynote address.

Punitha Arumugam, CEO, Madison Media Group, will announce the topline data and analyse the key findings of the report at the forum. Commenting on the report, Arumugam said, “I am told that one of the soundest rules in forecasting is: ‘Whatever is to happen is happening already’ – and that is what we attempt to quantify in the Pitch Madison Media Advertising Outlook year after year.”

Bharat Bambawale, Director, Global Brand, Bharti Airtel, will deliver the special address at the forum and will give his perspective on marketing and social media. Bharti Airtel is the biggest telecom company in India and among the top advertisers in the country.

This special address will be followed by a panel discussion on ‘Media Decision Making: What drives it’. The speakers include: Arunabh Das Sharma, Executive President, Bennett Coleman and Co Ltd; LK Gupta - CMO, LG Electronics India; CVL Srinivas, Chairman, Starcom MediaVest Group; Rohit Gupta, President, Sony Entertainment Television; Praveen Sharma, Head of Media Sales, Google India; and Varghese Chandy, Senior General Manager, Marketing Operations, Malyala Manorama. The panel will dwell on how a media planner or buyer decided which media brands to buy for a brand campaign and how perception and reality drove media decision making, among other key issues.

Rajat Sharma, Chairman and Editor-in-Chief, India TV, will deliver a special address on ‘Future of TV - Reflection on PMMAO 2011-2012’.

Bringing his perspective on the report, Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group, felt, “Everyone wants to know the future and Pitch Madison Media Advertising Outlook is our attempt to predict the future scientifically. With Madison as a partner, we have been able to make the predictions as accurate as possible. The report, which is in its eight year now, has become an industry benchmark and the most sought after predictions by the media, advertising and marketing professionals.”

Amit Agnihotri, Co-Founder, exchange4media Group and Editor, Pitch Magazine, shared, “Eight years ago when we launched the first edition of the Pitch Madison Media Advertising Outlook report, it was not an industry benchmark. But with appropriate projections and detailed analyses in these years, we have been able to create a benchmark for the industry. And that’s why our responsibility increases even more with every passing year and we try to be as accurate as possible.”

Pitch Madison Media Advertising Outlook is referred by marketers, media owners, media buying and planning professionals for staying updated on industry trends and key developments in various mediums. Besides the growth report of different mediums of media in terms of revenue and forms, the report includes additional information such as top category spenders, biggest gainers by state and top publication gainers, amongst other insights.

For further details, please visit: http://www.exchange4media.com/pmmao2012/index.html

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

John Immesoete talks about the changing role of CCOs in the digital era, new agency models and more

Guenther Sproll of Germany's Liebherr-Hausgeräte on his game plan for the Indian market, product pricing and more

By launching its global Generosity Campaign in India, Cadbury now explores the theme of Achhai (goodness), building on its strong proposition of Kuchh Meetha Ho Jaaye