Top Story

Home >> Advertising >> Article

Indian Web sites troubled by high response time

Font Size   16
Indian Web sites troubled by high response time

The average time from click to response of the top 25 Web sites in India has been found to be a dismal 44 seconds compared to below eight seconds by top global Web sites according to a study.

Network security and high cost of managing in wide area networks (WANs) were the other major areas of concern among CIOs, according to a survey conducted by HCL Comnet on 714 top Indian corporates. All organisations participating in the survey had at least five offices, back end automation (ERP) and an e-strategy in place. The organisation include large corporates, dotcoms, ISPs and e-business players.

The difference in performance time for the top ten Web sites is 23 per cent. It has been found that, out of the total response time, 65 per cent is used for data transfer and 31 per cent is taken for redirecting and re-transmitting. The main reason for delay in response is due to inappropriate use of graphics and images.

Tags e4m

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Prakash joined PepsiCo in 1998 in India, and since then has held various positions across marketing and franchise functions in the company both in India and abroad

Divya will leverage her eclectic and rich experience across OTT and broadcast media, to build brand ALTBalaji

Your weekly news roundup, a summary of some of the stories to keep an eye on