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Indian creatives win Pan-Asia pitch on OpenAd.net

11-May-2006
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Indian creatives win Pan-Asia pitch on OpenAd.net

Indian creatives have dominated OpenAd.net’s recent pitch held especially for those working in Asia. The challenge was to come up with a multi-media idea to promote a shopping mall, with emphasis on the shopping experience for families and women. Three of the four top spots went to creatives from India, with the runner-up coming from Singapore in a contest that produced work of the very highest calibre.

All the entries can be seen and bought now in OpenAd’s idea galleries online at www.openad.net in the “Restaurants, bars and retail” section.

The winning team were copywriter Sachit Sadanandan and art director Sumanth Mani from Bangalore, whose “Famous Families” idea picked up $ 500 award money. Sachit and Sumanth teamed up together two years ago when they were at Asymmetric Advertising and currently work at Alaknanda Advertising. Sachit said he was delighted to win and was not surprised by India’s strong showing in the competition: “India is one of the fastest-growing places in the world in advertising terms and we’re just as creative here as other countries, if not more so.”

In second place was “Close Enough” by Eugene Seah from Singapore, whose commended idea was “close enough”. He was also a runner-up for OpenAd.net’s “corporate mailing” generic pitch competition earlier in the year.

Joint third places went to Ankit Garg and Chetan Jagtap for “24 hours are not enough” and Sarthak Satapathy for “Inspired shopping”, both from India.

The jury on this pitch consisted of three judges: Parveez Shaikh, former creative director of Contract India, one of India’s top creative hands and multiple winner of Cannes Lions and other prestigious awards; Mick Devito of Butterfield Day Devito Hockney (Partners BDDH), UK; and Vital Verlic, creative director and founder of OpenAd.net.

More than 550 creatives from OpenAd.net’s on-line creative community come from India – around ten per cent of the total.

Nina Dinjaski, OpenAd.net’s Business Development Manager, said: “This was a particularly interesting generic pitch because, although it was limited to one region, it produced work which is suitable for all over the world. Anyone working in retail would do well to have a look at the ideas.”

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