Top Story


Home >> Advertising >> Article

Indian brings on board four agencies to handle creative duties

Font Size   16
Indian brings on board four agencies to handle creative duties

Indian, formerly Indian Airlines, has decided on its creative agencies. The four agencies empanelled on the board are Rediffusion DY&R, Everest Brand Solutions, RK Swamy/BBDO and Interpublicity. The size of the business is estimated to be in the region of Rs 15 crore.

The pitch process that began in September 2006, saw the participation of several agencies out of which 12 agencies were short-listed in December 2006, which included Bates, RK Swamy/BBDO, JWT, Triton, Rediffusion DY&R, Mudra, Everest, Interpublicity, Leo Burnett, Adfactors Advertising, Lowe and FCB Ulka.

The thematic presentation that the agencies had to come up with was based on building and sustaining the brand appeal of the company.

The four agencies have been chosen by a panel of judges, which included both internal experts and experts from the fields of media, management and bureaucracy. The four agencies were chosen on the basis of their understanding of the subject, their ability to come out with appropriate solutions, the execution of creatives, cost effectiveness, their clientele list as well as their service industry experience.

The airline had called for a pitch as its contract with its incumbent agencies – RK Swamy/BBDO, Bates Enterprise, Adfactors Advertising and Mode, had come to an end. Out of the incumbent agencies only RK Swamy/BBDO has been retained.

Meanwhile, it is learnt that there would be no separate media AOR as one of the selected agencies would be doing the task for the airline.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by