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IndiaFirst Life Insurance launches their new campaign – ‘Because Life is full of Certainties’

20-December-2017
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IndiaFirst Life Insurance launches their new campaign – ‘Because Life is full of Certainties’

IndiaFirst Life Insurance is one of the fastest growing insurance companies in India. Inspite the rapid growth, brand awareness remains low especially in comparison to the bigger players in the space.  This branding exercise is aimed at increasing brand awareness and having our products be included in the consideration set of our audiences. Moreover, we want to differentiate ourselves from the category narrative that thrives on ‘fear’ and ‘uncertainty’.

From here stemmed the idea of ‘Because Life is Full of Uncertainties’, a proposition born out of the understanding that life isn’t full of accidents waiting to happen. In fact it is full of certainties like getting married, having children, getting them married and retiring. So instead of worrying about things that most likely won’t happen, why not prepare for those that certainly will. IndiaFirst Life with its goal-oriented products will help make every life-stage a success.

Medium

  • Billboards
  • Print
  • Radio
  • Digital
  • OOH mediums
  • Internal Branding in corporate office
  • Branch Branding
These mediums are chosen keeping in mind attaining maximum reach as well as well as targeting strategic markets like Gujarat and Andhra, because of a strong customer base in such cities because of our partners Bank of Baroda and Andhra Bank.

Creative Agency Ogilvy & Mather

Launch Date: December 20th
Example poster for our call-centre with the ‘certainty’ messaging



Example poster near the entrance for our employees with the ‘certainty’ messaging


Example poster near the charging units at branches with the ‘certainty’ messaging

Tags IndiaFirst Life Insurance

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OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

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