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IndiaFirst Life Insurance launches their new campaign – ‘Because Life is full of Certainties’

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IndiaFirst Life Insurance launches their new campaign – ‘Because Life is full of Certainties’

IndiaFirst Life Insurance is one of the fastest growing insurance companies in India. Inspite the rapid growth, brand awareness remains low especially in comparison to the bigger players in the space.  This branding exercise is aimed at increasing brand awareness and having our products be included in the consideration set of our audiences. Moreover, we want to differentiate ourselves from the category narrative that thrives on ‘fear’ and ‘uncertainty’.

From here stemmed the idea of ‘Because Life is Full of Uncertainties’, a proposition born out of the understanding that life isn’t full of accidents waiting to happen. In fact it is full of certainties like getting married, having children, getting them married and retiring. So instead of worrying about things that most likely won’t happen, why not prepare for those that certainly will. IndiaFirst Life with its goal-oriented products will help make every life-stage a success.


  • Billboards
  • Print
  • Radio
  • Digital
  • OOH mediums
  • Internal Branding in corporate office
  • Branch Branding
These mediums are chosen keeping in mind attaining maximum reach as well as well as targeting strategic markets like Gujarat and Andhra, because of a strong customer base in such cities because of our partners Bank of Baroda and Andhra Bank.

Creative Agency Ogilvy & Mather

Launch Date: December 20th
Example poster for our call-centre with the ‘certainty’ messaging

Example poster near the entrance for our employees with the ‘certainty’ messaging

Example poster near the charging units at branches with the ‘certainty’ messaging

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