Top Story

e4m_logo.png

Home >> Cannes >> Article

India@Cannes: Leo Burnett brings first metal, Teach India disappoints

23-June-2009
Font Size   16
India@Cannes: Leo Burnett brings first metal, Teach India disappoints

If you have not won on Day One, you have already lost momentum --- this was evident in India’s performance at Cannes Lions International Advertising Festival 2009. The only metal won on the day was Leo Burnett’s Bronze in Promo Lions. India drew a blank in Direct, which was a huge disappointment from the ‘Teach India’ campaign. The situation was perhaps worst in PR Lions, where Indian entries did not even make it to the shortlist. (Check out exchange4media’s Cannes Lions content for detailed coverage on the three categories)

Three categories down; eight more to go. India camp at Cannes is still hopeful. Unlike last year, 72 Croisette, better known as Gutter Bar was not buzzing with Indian creative heads. Some of the faces that made an appearance were JWT India’s Senthil Kumar; CreativeLand Asia’s Raj Kurup, Vikram Gaikward and Anu Joseph.

Also seen were Pradeep Guha, ZEEL’s Joy Chakraborthy and Ashish Sehgal (who said he was here on a holiday) and BCCL’s Sujoy Ghosh.

Meera Sharath Chandra, who informed us that Absolute Radio’s Sharath Chandra is also here, was seen earlier in the day.

It is learnt that Leo Burnett India has decided not to send any delegates and conspicuous by his absence was K V Sridhar (Pops). Also Rediffusion Y&R’s CEO Mahesh Chauhan may not be seen at the event this year. Mudra too has decided not to send any officials to Cannes. There is only one delegate from JWT this year.

There were two kinds of conversations going on at the Gutter Bar in the initial stages of the night --- the fact that India was not winning this year, and second that there was hardly anyone around. As the beer and wine kept flowing, there was light banter, and some cheer amid the India camp. The creative heads though are still thoughtful --- it will take a miracle for India to equal the 23 metals that it had won last year.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients