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India Today Group launches Hindi monthly ‘Gyan Bhandaar’ targeting students

09-May-2006
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India Today Group launches Hindi monthly ‘Gyan Bhandaar’ targeting students

Yet another initiative from the India Today Group has surfaced in the form of ‘India Today Gyan Bhandaar’ – a Hindi publication aimed at students. The publication is designed to be a monthly catering to students’ information needs.

The magazine is targeted at undergraduate and graduate students with Hindi as medium of instruction, appearing for competitive examinations for government jobs and higher professional education. For Group CEO, Ashish Bagga, the TG also considers India Today as the “most credible source for information on current affairs”.

Speaking more on the rationale behind launching this publication, Bagga said that it was an important brand extension and the Group wanted to reach out to students, “a very important segment for India Today Hindi”.

On what the group’s expectations were from this magazine, he said, “To be the largest selling Hindi magazine in this genre, addressing our core target group and further line extensions to address information needs for different subjects and different examinations.”

India Today Gyan Bhandaar will be present across India with focus on the Hindi heartland. Replying to what he thought worked in favour of the magazine, Bagga said, “It utilises the source credibility of India Today.”

As to how it added to the India Today Group, he replied, “It enables the intended target group do better in life by keeping them really well informed and at the cutting edge. To be successful, you ought to read India Today and India Today Gyan Bhandaar.”

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