The Income Tax Department is on the lookout to empanel creative agencies for its 2011 Income Tax campaign, according to senior sources in the industry.
The sources have revealed to exchange4media that the pitch is in its final stages and over 20 agencies from Delhi have participated in it. The result is expected by the end of January.
The brief to the agencies was to reach out to the common man and communicate the importance of paying taxes on time. As is known, the organisation is reportedly planning to roll out the campaign by February-end.
Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
Prakash joined PepsiCo in 1998 in India, and since then has held various positions across marketing and franchise functions in the company both in India and abroad
Divya will leverage her eclectic and rich experience across OTT and broadcast media, to build brand ALTBalaji