Top Story

e4m_logo.png

Home >> Advertising >> Article

INC Advertising wins creative duties of Prism Cement.

23-November-2005
Font Size   16
INC Advertising wins creative duties of Prism Cement.

Following its successful multi-agency bid with Whitening expression Laboratories Pvt Ltd, INCommunications Pvt Ltd (INC) has now won the account of Prism Cement, a unit of the Rajan Raheja Group. The account was won in a multi-agency pitch, which included some of the leading ad agencies of Delhi.

The agency credits its win to its in depth understanding of the consumer and peculiarity of the cement market, “which helped us create a communication package that is just right for the brand”, said Charu Bakshi, President, INCommunications.

Prism is planning an aggressive marketing activity in Uttar Pradesh, Madhya Pradesh and Bihar markets. Bakshi is very excited about the project as the cement category is becoming more evolved, and consumer pull rather than dealer push is increasingly affecting brand choices.

INC is currently undergoing a phase of consolidation. According to Bakshi, as part of the move, INCommunications has recently partnered Carat Media Services for media planning and buying for its clients.

Bakshi informed that greater emphasis was being laid on improving the quality of servicing the accounts as well as the quality of talent. She envisages at least 20 per cent organic growth as many of the clients in the agency portfolio are on aggressive growth path.

Tags

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

Co-founder and CEO of Britzo launched IVVO smartphone under the ‘Make in India’ program

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Co-founder and CEO of Britzo launched IVVO smartphone under the ‘Make in India’ program

“Hate speech targeting journalists is shared and amplified on social networks, often by troll armies,” the report read while stating the reason for drop in India’s rank.

We take a look at travel company, MakeMyTrip’s ad with its brand ambassadors – actors Ranveer Singh and Alia Bhatt which has garnered the brand 4,239,789 views on YouTube