Top Story


Home >> Advertising >> Article

In India, the slowdown has worked for us: Posterscope’s Annie Rickard

Font Size   16
In India, the slowdown has worked for us: Posterscope’s Annie Rickard

“In India, the slowdown has worked for us because we came at a time when the slowdown was just beginning to happen and what it has done is make the clients ask for more accountability and we are the only ones to have the tools that deliver accountability, thus we are actually ahead of our targets,” says Annie Rickard, President, Posterscope Worldwide.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

SEBI (Securities and Exchange Board of India,) imposed the fine for delayed disclosures under the Listing Agreement and the Insider Trading Regulations

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.