Home >> Advertising >> Article

Impact of Sir Martin Sorrell quitting WPP will be huge: Sam Balsara

19-April-2018
Font Size   16
Impact of Sir Martin Sorrell quitting WPP will be huge: Sam Balsara

The sudden news of WPP CEO, Sir Martin Sorrell’s departure has rattled the advertising fraternity. Having established WPP as the world’s largest marketing services conglomerate, which employs around 2 lakh employees across its 3,000 offices around the globe, the exit of Sorrell is being seen as a big loss.
The reason is not difficult to fathom. In today’s advertising world, there is no bigger name than Sorrell. It must be mentioned that WPP annually spends over $75 Billion in advertising to newspapers, magazines, television, radio, and digital companies, including Google and Facebook.
Sorrel’s exit has received mixed reactions. While some have argued for a “festive farewell” others have termed his exit as extremely “unfortunate”.
Speaking about the impact of Sorrel's exit on WPP, Sam Balsara, Chairman and Managing Director, Madison World and Madison Communications, said, “The impact of Martin Sorrell quitting WPP is going to be huge, because--- a) The kind of dominant market share that his agencies enjoy in India, and--- b) the kind of person he was--- aggressive, persistent, agile, maintaining close contact with global leaders at clients end and he knew bosses of many Indian conglomerates.”
In order to find Sorrell’s successor, WPP has hired a New York based recruitment firm. The move to bring in an external executive search firm is extremely rare for WPP, which traditionally handles most of its executive recruitment in-house.
Sharing his thoughts about the void that Sorrell’s absence has resulted in, Balsara added, “The entire advertising industry has lost a dominant voice. He did not feel shy of calling a spade a spade, and that’s why was loved by journalists too.”


When the news of Sorrell’s exit became public, WPP share witnessed 6.5% slide as investors mulled the uncertain future of the world’s largest advertising business.
Recalling the four biggest character traits that defined the aura of Sorrell for over three decades, Balsara lists the traits, “Aggressive, persistent, resilient, agile,", in that order; defining the man who will be remembered for his immense contribution to the advertising and marketing world.

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

John Immesoete talks about the changing role of CCOs in the digital era, new agency models and more

Guenther Sproll of Germany's Liebherr-Hausgeräte on his game plan for the Indian market, product pricing and more

By launching its global Generosity Campaign in India, Cadbury now explores the theme of Achhai (goodness), building on its strong proposition of Kuchh Meetha Ho Jaaye