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IMPACT launches weekly Marketing & Advertising show with Bloomberg TV India

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IMPACT launches weekly Marketing & Advertising show with Bloomberg TV India

IMPACT magazine from the exchange4media Group has partnered Bloomberg TV India to launch ‘Logo to IMPACT’, a half-hour weekly news magazine on the Media, Marketing & Advertising industry. The first episode of the show was aired at 6.30 pm on Tuesday. It had Shashi Sinha, Head of the Technical Committee of the Broadcast Audience Research Council (BARC) and CEO of IPG Mediabrands India, and Partho Dasgupta, CEO of BARC India, in a reveal-all panel discussion about BARC's new rating system and what it will mean for key stakeholders, before the first set of measurement data is released today.

‘Logo to IMPACT’– positioned as a weekly guide to news with the news-makers of the industry – begins with four special episodes that are a deep-dive into the when, what, how and why of the game-changing BARC, as it becomes a reality.

Subsequent episodes of the show will take an in-depth look at the domain, bringing together the men and women who drive the various sectors, the hottest trends that will define the future and analysis which will determine its success. Each week, the main segment of the show will underline the biggest news/event /trend and talking point of the week, while various other segments will feature news-makers, top CMOs, agency heads and ad gurus, as well as happenings and news around the space. 

Watch ‘Logo to IMPACT’ on Bloomberg TV India at 6.30 pm on Tuesdays. Catch the launch episode here:

Tags IMPACT Bloomberg Logo To Impact

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)