Top Story


Home >> Advertising >> Article

<img src= border=0>Carat India bags Rs-15 cr media business of Tetra Pak India

Font Size   16
<img src= border=0>Carat India bags Rs-15 cr media business of Tetra Pak India

Tetra Pak India has assigned its media mandate to Carat Media Services following several rounds of pitch meetings and presentations with key executives of Tetra Pak India. The account moves from Starcom India. According to industry sources, the estimated account size is pegged at Rs 15 crore.

Confirming the development, Sanjay Sachdeva, Marketing Director, South Asia Markets, Tetra Pak, said, “We are happy to have Carat as our media partner given their potential in the areas of both planning and buying, and we are keenly looking forward to work closely with them on a mutually beneficial long term basis.”

Elated with the win, Kartik Iyer, MD, Carat India, commented, “We are delighted to be working with such a strong and reputable brand and I believe our appointment is testament to Carat’s ongoing investment in building our media capabilities. We are looking forward to fostering a long and successful partnership with Tetra Pak India.”

Equally positive about the new win, Vidhu Sagar, GM, Carat India, said, “Tetra Pak is in a category-creation mode and we are really looking forward to doing great work with the team at Tetra Pak India and contributing to their further business expansion.”

Tetra Pak India is a fully-owned subsidiary of food processing and packaging solutions company Tetra Pak International. Founded in Sweden in 1951, the company operates in more than 150 markets with over 20,000 employees.


Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolving technologies

Larraine Criss on the launch of MainAd's flagship proprietary technology, Logico by partnering with Google and how they are going to expand in and explore the Indian market

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

The publishing giant could not find an appropriate replacement for ex CEO, Vivek Khanna's position

Kranti Gada has been promoted as the Chief Operating Officer from that of Senior Vice President-New Business Development

In a letter, various employee associations of AIR and DD have requested the Government to explore the possibility of payment of salary directly from the I&B Ministry