Top Story


Home >> Advertising >> Article

<img src= align=left border=0>Dentsu Creative Impact bags Rs 20-cr account

Font Size   16
<img src= align=left border=0>Dentsu Creative Impact bags Rs 20-cr account

Dentsu Creative Impact, the creative agency from Dentsu Group, has been assigned the creative mandate for two brands of ICICI Securities’ retail division – and ICICI Direct. The account moves from Pickle and is estimated to be around Rs 20 crore., an online share trading site, claims to be a market leader right from its inception. It has received several awards and has been consistently acknowledged both by experts and consumers. ICICI Direct is the retail initiative of ICICI Securities and has expanded rapidly across geographies.

On chosing Dentsu as the creative agency, Ashish Kaul, VP - Marketing, ICICI Securities, said, “We were on the threshold of a major expansion and were sharpening our brand architecture. We needed to deploy refreshing communication strategies and required fast deliveries and turnaround times. This necessitated a change of agency and Dentsu fitted in perfectly.”

A company spokesperson for Dentsu said, “Our main job would be to make sure that both our brands stand out in the consumers’ minds and their leadership position gets strengthened. Our team is extremely upbeat and looking forward to working with Ashish and his team to create effective marketing campaigns that will position the company for its next phase of growth.”


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3