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IKEA's new commercial takes a dig at Instagram, ad goes viral

05-August-2016
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IKEA's new commercial takes a dig at Instagram, ad goes viral

Swedish furniture company, IKEA’s latest commercial titled ‘Let’s Relax’ gives us a glimpse of how things would have looked like in the 18th century if one posted pictures on Instagram. It mocks at all those people who instead of enjoying a meal in front of them, will stand and start taking pictures of the food just for the sake of posting them on social media. It goes back to an age when smartphones were non-existent.

The video has already garnered 2.6 million views on YouTube. It sends out a quirky message in the end - ‘It’s a meal, not a competition, so relax’. The ad is being talked about on social media and people have appreciated the take.

In 2014, IKEA released their ad ‘Experience the power of bookbook’ where it hilariously pitched its 2015 catalogue as the coolest gadget ever.

Tags IKEA Instagram furniture company

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Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

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The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients