Home >> Advertising >> Article

IDFC launches new campaign #BankingNibhao with a new TVC

11-January-2018
Font Size   16
IDFC launches new campaign #BankingNibhao with a new TVC

IDFC is the Bank of Now – a bank that is continuously evolving and adapting to the customer needs. We nurture and infuse this newness in everything we do, with an endeavor to make banking better. Their #BankingNibhao campaign is based on this philosophy. Where providing simple, quick, thoughtful & multi-channel banking services is our priority over everything else. As part of their campaign, they have created a series of ads in a fun and humorous tonality, presenting a new way of banking that is transforming the industry.

These ads focus on our key propositions –

· Best-in-class Savings Account that can be opened in 4 minutes. And is loaded with benefits such as Free unlimited ATM transactions, 24x7 access to banking experts, top-of-the-line debit card

· Doorstep banking through our Micro ATMs

· Loans that are easy to manage

While the Savings Account and Micro ATM films have been released before, we are now launching our brand new film on Loans.

Loans as a term represents a burden in any customer’s world. This whole journey from choosing the loan to paying it back is a tedious process. The tale of never-ending EMIs evokes both financial and mental pressure for customers. And the trouble gets magnified when a customer decides to pre-pay or foreclose a loan.


While the entire banking category is talking about pre-sanction of loan, IDFC Bank has taken a differentiated stand to communicate the Loans proposition. We have decided to focus on the issues that customers face post taking a loan, especially when they decide to pre-pay or foreclose one. Banks in general take a lot of time to complete this process. To add to the hassle, customers are required to visit the branch several times for their request to be addressed.

Contrary of this scenario, the process of loan disbursal and closure from IDFC Bank is extremely efficient. IDFC Bank offers the benefits that give control to customers to manage their loan - like easy prepayment and part-payment, hassle free/less time consuming foreclosure, online & on-mobile access, minimal paperwork, no questions asked for foreclosure, calculators to help calculate impact of part payment on interest and tenure, transparent statements etc.

Their campaign idea is simple, and is derived from our philosophy of ‘Providing simple, quick and meaningful solutions’. This insight and product truth were combined to create a film that provides a single message to customers - ‘IDFC Bank se loan lena aasan, chalana aur chukana super aasaan’.

The new campaign is an extension of the brand’s point-of-view of being a no-nonsense bank and also takes forward the campaign thought of #BankingNibhao.

Tags IDFC

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

A total of 183 advertisements were picked up by ASCI’s Suo Moto surveillance

Communication experts say that the recent Airtel controversy on Twitter is a lesson for consumer-facing brands to rejig their customer support and make it more apt for social media

The movie has been trashed by critics and movie-goers alike. We find out how this dents the brands associated with the movie.