Top Story


Home >> Advertising >> Article

Idea Cellular's outdoor duties slated to go to Mudra Max

Font Size   16
Idea Cellular's outdoor duties slated to go to Mudra Max

Idea Cellular, one of India’s leading telecom players, is slated to award its outdoor duties to DDB Mudra’s outdoor division Mudra Max, confirmed highly placed industry sources.

The account size is pegged at Rs 20 crore.

The other agencies that have worked on the account include Platinum Outdoor (Madison Media's OOH agency) and Bates Wall Street (A division of Bates Asia).

A recent popular outdoor campaign for the brand was the ‘Heaven’ initiative, promoting the brand’s 3G smartphone apps by showcasing how an idea can change your afterlife.

The last three years have seen extensive use of the outdoor medium by the brand, with the cellular major’s brand ambassador Abhishek Bachchan seen on outdoor displays and screens across the country, including smaller towns given the brand’s focus on tier II and III markets.

Tags Idea Cellular Mudra Max Platinum Outdoor Bates Wall Street Abhishek Bachchan

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolving technologies

Larraine Criss on the launch of MainAd's flagship proprietary technology, Logico by partnering with Google and how they are going to expand in and explore the Indian market

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

The publishing giant could not find an appropriate replacement for ex CEO, Vivek Khanna's position

Kranti Gada has been promoted as the Chief Operating Officer from that of Senior Vice President-New Business Development

In a letter, various employee associations of AIR and DD have requested the Government to explore the possibility of payment of salary directly from the I&B Ministry