Top Story


Home >> Advertising >> Article

IB&W gets back Skoda account

Font Size   16
IB&W gets back Skoda account

SKODA Auto India Ltd has shifted its advertising account from Orchard Advertising to IB&W Communications in Mumbai. The account is estimated between Rs 7 crore and Rs 8 crore. Orchard Advertising had been handling the account for the past eight months, prior to which it was with IB&W, an indigenous agency.

Mr Bipin Datar, GM Sales & Marketing, Skoda Auto India Ltd, said: "IB&W had been handling our account even before we made an entry into the Indian market.

We were trying to get some new ideas from a new agency but realised the initial creative ideas were better and thus we stepped back to our original agency".

Besides, its media-buying account, which was shifted to Starcom for the same period, is back with the media buying division of IB&W.

The Rs 480-crore Aurangabad-based subsidiary company belonging to the parent company of Volkswagon, Skoda has been present in the Indian market with car brands such as Octavia and Laurin & Klement. There are plans of launching a third brand — Superb — in the super premium segment.

Added Mr Ganesh Subramaniam, Vice-President, IB&W Communications, "Skoda as a brand has always been obsessed about quality and we have been stressing on the same in our campaigns." For instance, in the past the agency has come up with baselines such as, "A screw is not the most important part of car. That is why we have 84 tests for it".


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.