Top Story


Home >> Advertising >> Article

IBD conceptualises new 'Only Vimal' TVC

Font Size   16
IBD conceptualises new 'Only Vimal' TVC

IBD, a Percept Hakuhodo Company, had recently won the strategic and creative mandate for ‘Only Vimal’, the textile brand of Reliance, and has released ‘Only Vimal’ TVC across the mass electronic media.

‘Only Vimal’ has to its credit many patented technologies and has been innovating its product portfolio and offering technologically superior fabric keeping in mind the life and aspirations of young India.

The campaign is aimed at creating a distinct superior technology positioning for ‘Only Vimal’ in the men’s wear category and presents the fabric as the hero, thereby giving the consumers strong reasons to engage with the brand.

Vivek Mehta, Head - Marketing, Reliance Industries Limited (Textiles) said, “IBD has successfully created an aura for Only Vimal and delivered a differentiated brand story, through outstanding creative work, we are very happy with the campaign outcome”

Commenting on the new ad campaign, Rahul Gupta, Managing Director, IBD said, “’Only Vima’l carries a global aspiration and the TVC stayed away from the clichés of portraying a man as attractive and successful. The fabric is the hero of the story, and the campaign effectively delivers ‘technologically superior brand values’ of ‘Only Vimal’. The campaign is aimed at creating greater relevance with the modern day life of people and building a completely different brand persona as compared to the other competing brands in the category.”






Tags IBD Only Vimal Vivek Mehta Rahul Gupta

Rishi Pratim Mukherjee finds his eternal peace at home on a typical weekend by reading his all time favourite books or simply switching off

Prashant Puri, Co-Founder and CEO of Adlift, talks about his journey from being the company’s co-founder to an investor and also tells us how automation will soon take the top spot in every marketer's list

Shikha Kapur, CMO- ‎Fox Star Studios, speaks on the evolution of digital marketing in the organisation

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

According to media reports, the new logo will not be very different from the existing one and the changes may not be very visible

Visual highlights from the seventh edition of IMPACT’s 50 Most Influential Women event held in Mumbai on Thursday 22nd March.

The FIR was filed by the police after BARC India’s vigilance team found out that the details of the households where BARC India’s BAR-O-Meters are installed were compromised