Top Story

e4m_logo.png

Home >> Advertising >> Article

IAA World Congress: IAA and Samir Fares Awards presented

09-April-2008
Font Size   16
IAA World Congress: IAA and Samir Fares Awards presented

The 41st International Advertising Association (IAA) World Congress saw the IAA and Samir Fares Awards presented to Tateo Mataki, President & CEO of Dentsu, and Jean-Claude Boulos, GM of Alsumaria, respectively. The Awards were presented by Indra Abidin, the new IAA Chairman and World President.

The IAA Award has been given for distinguished services in the field of international advertising and marketing at every biennial World Congress for the last 50-plus years. Previous recipients of the award include Maurice Lévy of Publicis Group (2006), Sir Richard Branson of Virgin Group (2004), Carlos Ghosn of Nissan Motor Co (2002), Sir Martin Sorrell of WPP (2000), and Ted Turner of Turner Broadcasting System (1996), among many others. The first IAA Award was given to Goar Mestre, Director General of Circuito CMQ, SA, Havana, Cuba in 1951.

Accepting the IAA Award, Mataki remarked, “I look forward to cooperating with our fellow members for further contribution to our industry. Thank you for the great honour.”

The Samir Fares Award, presented jointly by the Lebanon and United Arab Emirates advertising communities, is a memorial to Samir Fares, a former UAE resident of Lebanese origin who began the IAA-UAE chapter in 1979, the third in the region. The Award recognises career achievement in the IAA and outstanding service in furthering the objectives of the Association. Michael Lee, Executive Director of the IAA, was last year’s Samir Fares Award recipient.

Boulos’ acceptance speech was a passionate tribute. He said, “Samir Fares was someone who devoted his life to preserving and defending the vision of the IAA. This is what I’ve done… Samir Fares, this is yours!”

As the 41st IAA World Congress gains momentum, there is plenty of buzz surrounding speakers and presenters from Jeff Zucker of NBC Universal to Kevin Johnson of Microsoft to Christopher Shays, among others.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds