Top Story


Home >> Advertising >> Article

I have never done anything that has been expected of me: KV Sridhar

Font Size   16
I have never done anything that has been expected of me: KV Sridhar

KV Sridhar’s decision to join SapientNitro may have taken the advertising fraternity by surprise, for Pops as he is popularly known nothing could be more exciting. “I have never done anything that has been expected of me, I want to lead the change; SapientNitro is a beautiful combination of creativity and technology. I don’t compete with my peers; to be ahead of the curve, I compete with the new generation and learn from them,” quipped Sridhar enthusiastically his tone animated while talking about his new role. Pops who formally takes on his new role from July 1st as Chief Creative Officer India for Sapient Nitro talks to exchange4media exclusively on, reason behind choosing Sapient Nitro, road ahead, moving from  connecting creativity and technology, making people an active part of storytelling and more...

Your choice of SapientNitro has taken the industry by surprise, your choice seems like a re-invention of sorts, how does the road ahead look like?
Exciting. To me walking the talk is more important than the talk, we often advise clients to re-invent their brands so that they remain relevant to the consumers, why isn't such advice relevant to the people who are managing the brands?

Is it your love for digital and new media that made you choose SapientNitro has your next destination? Post your exit from Leo Burnett what was it you were looking for and how does SapientNitro meet that expectation?
I love advertising because it presents a new challenge every day, today's challenge is how to tell stories to the consumers who live in an always-on world. Therefore the need for far more immersive stories across brand communications.  My idea of re-invention is to understand and calibrate the brand experiences to today’s consumers. SapientNitro mastered this art and they call it Storyscaping. I love this concept of connecting technology and creativity. After all technology is all about innovation and innovation is all about creativity. I believe SapientNiro is doing all this seamlessly. 

What does your new role entail?
To bring in commerce, technology, digital engagement and brand communications together. And also to collaborate across disciplines to create game changing success for brands.

What are some of the things you will have to unlearn moving in from over two decades of experience in the traditional agency space?
From big ideas to organising ideas. From 'I do all to ‘collaborate and co-create', from telling stories to making people part of the stories.

Tags KV Sridhar Pops Leo Burnett India SapientNitro

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.