“I don’t see any point in running around and trying to get accounts from day one just because one is new to the agency or has contacts with the market. The system needs to be able to deliver that automatically,” says CVL Srinivas, MD, LiquidThread (APAC) & Chairman, SMG, India.More
Radhakrishnan Ramachandran of iStream.com is now making a comeback with a regional video network named Studio Mojo
Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India
The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers
The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more
A recipient of Indra Nooyi Chairman's Award for Innovation, Gupta joins the advisory and consulting firm as founder member
The brand has launched â€˜Pretty Har Palâ€™ campaign which is created by DDB Mudra
The agency will handle 8 of the 14 channels, including Zee News & WION.