Top Story

Home >> Advertising >> Article

I am absolutely not worried about new business: CVL Srinivas

Font Size   16
I am absolutely not worried about new business: CVL Srinivas

“I don’t see any point in running around and trying to get accounts from day one just because one is new to the agency or has contacts with the market. The system needs to be able to deliver that automatically,” says CVL Srinivas, MD, LiquidThread (APAC) & Chairman, SMG, India.More

Tags e4m

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Flipkart entered the same category after a brief hiatus in the fifth spot

Sunil Lulla, Group CEO, Balaji Telefilms Ltd. spoke about the transition of branded content, the key performance indicators for a content marketing campaign and more

A look at Prime Minister Narendra Modi’s journey from common man to being India's most powerful man