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Hyundai adds Tucson to SUV portfolio

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Hyundai adds Tucson to SUV portfolio

Post-Terracan, Hyundai Motor India made its second offering in the sports utility vehicle (SUV) segment on Wednesday. The company launched Tucson, priced at Rs 14.3 lakh (ex-showroom Delhi, Navi Mumbai and Bangalore), 14.4 lakh (ex-showroom Kolkata) and 15.8 lakh (ex-showroom Chennai).

Hyundai Motor India President B V R Subbu said, "The company hopes to sell 125-150 units of the vehicle per month." On the overall target, he said, "The company plans to sell 260,000 units this fiscal."

The Tucson is powered by a 2 litre CRDi (Common Rail Direct Injection) engine and is being targeted at a niche segment. The main features include 'torque on demand' 4-wheel drive, anti-lock breaking system, full traction control system, among others. "It's the wider RPM range and low weight per unit torque that gives leverage to Tucson in comparison to the competitors' models (Honda's CRV and Ford Endeavour)," he said.

Asked if the company has plans to discontinue Terracan, Subbu denied this saying that though both the vehicles are positioned in the same segment, yet they are different from each other. "While Terracan is a full-fledged SUV, Tucson is a milder form that complements as a car, a SUV and a MPV. Both the products would therefore co-exist in our portfolio," he said. The company plans to sell 40 to 50 Terracan models in a month, he added.

Cheil Communications is handling the promotional activity. The new television commercial encapsulates the 'spirit of adventure,' which is the core value of the vehicle. This would be further supported by the print and outdoor campaign. Incidentally, the company's brand ambassador, Shah Rukh Khan, owns the first Tucson. Shah Rukh Khan was given the first Tucson during the launch in Delhi.

Subbu also said that the new Accent would be unveiled by mid-2006. "The new Accent should happen 15 months from now. Four to five months post-international debut, it will be available in India," he said.

HMIL crossed a turnover of Rs 7,500 crore last fiscal and recorded a 95 per cent growth in its exports. The company indicated their plans to increase their capacity from 250,000 to 400,000 by 2007.


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