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HUL YOY quarterly ad spends (unaudited) jump by 22%

09-May-2015
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HUL YOY quarterly ad spends (unaudited) jump by 22%

HUL has released its results for March quarter end and financial year.

Unaudited results show the company’s YOY quarterly ad spends have increased by 22%. Advertising and promotion budget for Q4 FY 2015 (Rs. 1,027 crore) up by 22% as compared to Q4 FY 2014 (Rs. 840 crore). 


Net Sales grew by 8.9% during the quarter with Domestic Consumer Business (FMCG + Water) growing by 8.6%.

Operating Profit (Profit from Operations before Other Income, Finance costs and Exceptional Items) for the quarter at Rs. 124,766 lakhs (MQ’14: Rs. 101,178 lakhs) grew by 23.3%.

Profit after tax from ordinary activities before Exceptional Items net of tax and prior period tax adjustments (refer note 9 and 10) for the quarter at Rs. 91,088 lakhs (MQ’14: Rs. 83,245 lakhs) grew by 9.4%.

Net Sales grew by 10.1 % during the financial year 2014-15. Domestic Consumer Business (FMCG + Water) grew by 10.0%, Operating Profit (Profit from Operations before Other Income, Finance costs and Exceptional Items) for the year grew by 16.8% and Profit after tax from ordinary activities before Exceptional Items grew by 8.1%.

During the year, the Company has adopted estimated useful life of fixed assets as stipulated by Schedule II to the Companies Act 2013, applicable for accounting periods commencing 1st April 2014 or re-assessed useful life based on technical evaluation. Depreciation for the quarter includes an amount of Rs. 441 lakhs consequent to the revision in useful life effective 1st April 2014.

Net sales for the quarter Rs. 755,500 lakhs (MQ’14: Rs. 693,582 lakhs) includes an amount of Rs. 7,149 lakhs on account of a favourable outcome for a contested excise matter.

Other income includes interest income, dividend income and net gain on sale of other non trade current investments aggregating to Rs. 9,694 lakhs (MQ’14: Rs. 15,063 lakhs) and net gain on sale of non current investments Rs. 147 lakhs (MQ’14 : Nil).

Exceptional items, net credit in MQ’15 include profit on sale of surplus properties Rs. 707 lakhs (MQ’14: Rs. 1,558 lakhs), profit on sale of wholly owned subsidiary Brooke Bond Real Estates Private Limited for Rs. 16,897 lakhs (MQ’14: Nil), reduction in provision for retirement benefits arising out of change in actuarial assumptions of Rs 537 lakhs (MQ’14: Rs. 5,075 lakhs) and restructuring expenses Rs. 202 lakhs (MQ’14: Rs 30 lakhs).

Taxation for the quarter includes adjustments of previous years amounting to a charge of Rs. 4,537 lakhs (MQ’14: Nil).


The Board of Directors at their meeting held on Monday, 8th May, 2015 recommended a final dividend of Rs. 9.00 per share of Re.1 each, for the financial year ended 31st March, 2015. Together with the interim dividend of Rs. 6.00 per share paid on 3rd November, 2014, the total dividend for the financial year ended 31st March, 2015 works out to Rs.15.00 per share of Re. 1/- each. Final dividend, subject to approval of shareholders, will be paid on or after Friday, 3rd July 2015.


Previous period figures have been re-grouped/reclassified wherever necessary, to conform to this period’s classification.

The figures of last quarter are the balancing figures between the audited figures in respect of the full financial year and the published year to date figures upto the third quarter of the current financial year.

The text of the above statement was approved by the Board of Directors at their meeting held on 8th May, 2015.
 

Tags HUL quarterly results Advertising Spends

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