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Honoured by AAAI’s decision to give me Lifetime Achievement Award, but the game goes on: Piyush Pandey

23-July-2010
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Honoured by AAAI’s decision to give me Lifetime Achievement Award, but the game goes on: Piyush Pandey

You had read the news in exchange4media last week, now hear it from Piyush Pandey, Executive Chairman & Creative Director, Ogilvy & Mather South Asia, what the Advertising Agencies Association of India’ (AAAI) Lifetime Achievement Award means to him.

In an exclusive conversation with exchange4media, Pandey said, “I am really honoured by AAAI’s decision to give me a Lifetime Achievement Award, but personally for me, the game goes on. This is not the end of any journey, in fact the journey continues till my lifetime. I have no plans to slow down, but would play each ball as it comes.”

When prodded on what would be the three things that he would recall if he were to nominate himself for the Lifetime Achievement Award, Pandey modestly said “none”. He, however, added, “I think as an Indian it would be a moment of pride if one day I could see India at the top of the list among the advertising industry in the world. I think it would make me a happy man. Our country is doing really well, but topping the list would be a great achievement for the advertising industry and for each and every member of the fraternity. The feeling would be akin to what Spain must have felt when it won the World Cup!”

The AAAI Lifetime Achievement Award is the highest honour to be given to an individual in India for outstanding contribution to the advertising industry. Announcing the name of the award winner, Colvyn Harris, President, AAAI, and CEO, JWT, had said, “He is indeed an inspiration to us all and the most deserving recipient of this year’s award.”

Talking about the one achievement that Pandey felt he still had to strive for, he said, “It would definitely be about finding more talented people who could be a part of the advertising industry. I believe this would come from population that is beyond metros. There have been enough talk on it, but not much has been done. That would be an achievement that I would like to fulfill.”

Pandey became the National Creative Director of Ogilvy & Mather India in 1994 and was inducted into Ogilvy’s worldwide board in 2006. He has won so many personal accolades that the industry is justifiably proud to claim him as an icon of professionalism and creativity. He has been recognised by every industry body, both in India and globally. In 2004, he became the first Asian to be the President of the Cannes Jury in its 51-year history.

The AAAI Lifetime Achievement Award will be presented to Pandey at a ceremony to be largely attended by leaders of the industry, well-wishers, clients, friends and admirers in Mumbai. The date of presentation of the Award will be announced soon.

Also read:

AAAI nominates Ogilvy India’s Piyush Pandey for Lifetime Achievement Award 2010

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