Top Story


Home >> Advertising >> Article

Honda to tap premium segment with Accord V6

Font Size   16
Honda to tap premium segment with Accord V6

With disposable income of the people set on an upward trend, Honda Siel Cars India Ltd is eyeing at a larger slice of the premium pie. The latest from Honda stable, Accord V6 is revving up to hit the Indian roads very soon.

Accord V6 is the fourth model (after CRV, Accord and new City) to be launched by the company over the past year as part of its overall strategy to emerge as the market leader. With promises of the ‘Unbelievable Honda’ experience, Accord V6 lures the buyer with performance and luxury at an attractive price.

Commenting on the strategy behind the launch, H. Yamada, President and CEO, Honda Siel Cars India, said: “Our entire team is working towards attaining leadership in the premium segment. We have already become the number one player in the D Segment with tremendous response for Accord 2.4 L and CR-V, launched last year.”

Honda Accord, equipped with its latest variant, became the segment leader for the first time in recent years, rolling out 1,757 cars on the road during the Jan-Dec, 2003 spell. Hyundai Sonata – the immediate competitor stood second with 1,264 units. Honda CRV also took the top honour selling 644 units in barely four months since its launch, while the higher-priced luxury offering from Hyundai remained a distant second at 188 units.

“Accord V6 will strengthen our lead further,” Yamada was confident. “We always strive to meet customer expectations. The new City, a combination of power and fuel economy, targets the B and C segment, while Accord V6 will cater to a niche customers’ requirements with its state-of-the-art technology and competitive pricing,” he explained while talking to exchange4media. com.

Accord V6 features advanced 3000cc V6 cylinder, SOHC VTEC engine, advanced first-time features like ‘Drive by Wire’ (electronic throttle control) and cruise control – all that result in a hassle-free drive, improved by the five-speed automatic transmission featuring Honda’s exclusive grade logic control.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.