Top Story


Home >> Advertising >> Article

HLL to launch women’s portal to boost sales

Font Size   16
HLL to launch women’s portal to boost sales

Hindustan Lever will launch its women's portal by the second half of this year to supplement sales of its range of personal products. The FMCG major has entered into a strategic tie-up with the Nasdaq-listed iVillage Inc, operator of, to develop the women's portal for the Indian market. The portal will be a division of Lakme Lever, HLL's 100 per cent subsidiary.

The portal will offer everyday solutions online to the Indian women. It will provide information, advice, services and solutions with the objective of becoming the destination website of choice for Indian women. It will have multiple channels, including health, careers, relationships, parenting, beauty, food and home. Some of the content will be localised to take into account the cultural background and regional needs of women.

In the US, iVillage has a joint venture with Unilever to create, a beauty channel that will be a substantive resource centre for women to find solutions regarding beauty and personal care.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular