Top Story


Home >> TREND >> Article

Hero Honda adds ‘Glamour’ to its range of bikes

Font Size   16
Hero Honda adds ‘Glamour’ to its range of bikes

Hero Honda has announced the debut of yet another model from its stable in the deluxe segment, ‘Glamour’. The bike was launched in the four South Indian states yesterday, and a national launch will follow later.

On the launch of the new motorcycle brand, Brijmohan Lall, Chairman, Hero Honda, said, “I am sure ‘Glamour’ will further strengthen our leadership position in the Premium Deluxe segment which is currently witnessing a high growth and will continue to do so in coming years.”

Atul Sobti, Executive Director (Business Operations), Hero Honda, added, “We expect Glamour to sell 35,000-40,000 units in a short period of time." Lall added that the company was launching the new model in South India, ahead of other markets, as the region contributed to 25 per cent of Hero Honda's business.

The vehicle comes with a 125 CC ‘Quantum Core’ engine developed engine by Japanese partner Honda. Hero Honda first introduced the engine in its 125cc offering ‘Super Splendor’ launched in early 2005.

Glamour is the ninth model from Hero Honda, and claims a first-of-its-kind flush-type lock on the fuel tank in the segment. Company officials stated that the aesthetics of the motorcycle had been designed keeping in mind the desires of customers in the segment. It boasts of gen-next visors that lend an aerodynamic look, a factor strengthened by the contemporary shape of multi-reflector winkers, they said.

The motorcycle is being introduced in four variants, and will be available in 10 colour options including first time shades such as ‘Impulse Orange’ and ‘Vibrant Green Metallic.’ Priced at Rs 44,650 (for the Drum + Kick version, ex-showroom, Chennai), the bike comes with a three-year / 40,000 km warranty.

The other motorcycle brands in the Hero Honda portfolio include the Karizma, the CBZ, Splendor+, Super Splendor and Passion Plus, besides its CD series. Super Splendor, which shares the 125 CC engine used in the ‘Glamour’, is priced at Rs. 43,047 (ex-showroom, Chennai). The Splendor+ and Passion Plus are 100 CC vehicles priced just above the Rs 40,000 mark.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

SEBI (Securities and Exchange Board of India,) imposed the fine for delayed disclosures under the Listing Agreement and the Insider Trading Regulations

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.